What You Need to Know About Brand Identity and Why It Can Be a Business Owner’s Best Friend

Brand identity is important to any business, whether they are well established or just a fledging start-up. However, while you might see the word bandied around with monotonous regularity on social media, not many business owners know what is and why it is so important.

What Is Brand Identity?

Brand identity is, at its most basic level, the personification of a brand. It is defined by the morals of your business, how it is generally perceived by the public, and which other brands it associates with. This identity can be formed by customers’ association with the logo and customer service, the products you create, or even your ad campaigns on social media.

On the flip side, scandals and bad reviews can harm your brand’s identity, much like a bad opinion or a bad action might incur disapproval towards the perpetrator in humans. It is a fragile thing, and as such, it is well worth protecting.

How Can You Build Your Brand Identity?

There are a lot of ways that you can build your brand identity and then capitalize on it. It can be a great selling point for your business, and it can help you carry a lot of sway and convince your customers to become far more loyal to your company.

#1 Marketing 

Your marketing is essential to building your brand identity. You want to make sure your brand is a friendly, helpful thing to your customers that they know is reliable and consistent. However, this kind of reputation doesn’t just come out of nowhere, so you are going to need to make sure that you are using the right marketing techniques to help you out.

Mass marketing is a good place to start, as it can help you broadcast information to many of your customers quickly and securely. You can achieve this by using software, such as Tatango.com, which uses SMS messaging that typically gets a better ‘open rate’ than other methods, like email.

#2 Social Media

Social media is a great place to build your brand identity, no matter your brand size. You can use it to interact with your clients and make large announcements to not only your customers but also to your followers, or anyone who happens across your posts. It can be a great place to bring in new customers and appeal to people internationally, as well as all hours of the day, every day of the week, and all weeks of the year. You can also invest in social media influencer marketing to help you get a little extra media coverage if this sounds a little daunting.

#3 Customer Service

This is a huge part of your business’s appearance to customers, as it is one of the primary ways that the two of you interact. You need to make sure that you are giving your buyers the best customer service, as they are more likely to return and buy more from you if they like the service that they receive. Shopping is an experience, and a product is just a small part of it, so by understanding that, you can go a long way to building the right brand identity.