Your Guide To Structuring Blog Posts For The Most Satisfying User Experience

The key to writing an awesome blog post that provides a satisfying user experience is not just in the quality of the writing itself, or in understanding the search intent behind your focus keywords, but the way in which it is structured.

In this article, we’re going to share a quick and easy guide to structuring your posts for a truly satisfying user experience.

Ready?

Kick things off with a compelling headline

Every good blog post starts with a compelling headline. This is your chance to indicate to your potential readers what the post is about and what they can gain from reading it.

Hook them with a decent intro

The introduction of your post is very important. This is your opportunity to grip anyone who clicks on the blog post and inspire them to continue reading.

A table of contents can never hurt

At the top of your blog post, if you add an interactive table of contents, it will go a long way to improving the UX. This is because your readers can quickly and easily identify what information they are most interested in reading and head straight to that section.

Whether your readers plan to engage with the entire post or just one or two points, a table of contents makes for easy scanning and digestion.

Consider transcribing the post and providing audio

If you want to make your blog posts as accessible as possible, you can transcribe the content into audio and provide an interactive audio element at the top of the page.

This isn’t a mandatory feature but it goes a long way to providing as optimal a user experience as possible – particularly for any page visitors who may be visually impaired or struggle with reading.

Utilise the appropriate HTML headings

Another important trick is to break your blog post up with various headings and subheadings. This enables the reader to quickly identify what each section of the blog post is about.

The key benefit of this is the fact that the vast majority of users will abandon a blog post if they are greeted by a giant wall of text with no visual line breaks – it makes for a very unappetizing read and is off-putting.

With clear headers however, it makes the post far easier to consume.

The HTML headers are H1 through to H6; H1 being the most important, H6 being the lowest priority.

My favourite example of this is from Mozilla and clearly illustrates how they can be implemented into your blog structure:

1. h1 Beetles
   1. h2 Etymology
   2. h2 Distribution and Diversity
   3. h2 Evolution
      1. h3 Late Paleozoic
      2. h3 Jurassic
      3. h3 Cretaceous
      4. h3 Cenozoic
   4. h2 External Morphology
      1. h3 Head
         1. h4 Mouthparts
      2. h3 Thorax
         1. h4 Prothorax
         2. h4 Pterothorax
      3. h3 Legs
      4. h3 Wings
      5. h3 Abdomen

Use smaller paragraphs and utilise white space

Unless absolutely called for, you should aim to avoid writing overly long paragraphs. If you wish to promote a healthy flow to your writing, keep the paragraphs short and sweet while utilising plenty of white space.

Make use of visual content

Of course, if your blog post is just a page of words, it’s not going to be quite so compelling. This is why you must make use of visual content to complement your writing.

Powerful, high-res imagery and branded infographics are especially useful. Additionally, you can embed video where applicable.

If you want as many people as possible to like, share, and link to your content, having unique infographics that help communicate complex subjects is a great tactic!

Add a CTA in your conclusion

And finally, once you’ve smashed through the bulk of your content and said everything you needed to say, it’s time to round things off with a powerful conclusion.

This is an opportunity for you to include a CTA (call to action) to inspire your readers to take further action (e.g., reading a different blog post for further learning or heading to a relevant product or service page).

In this case, we’re going to highlight the fact that having the time to create consistently high-quality blog posts with satisfying structure is a job in and of itself. If you are busy trying to manage your business and don’t have time to maintain your blog by yourself, we’d highly recommend hiring the professionals as an alternative. This Arabic SEO agency in particular is worth exploring, given their stellar reputation.

In any case, we hope this blog post has given you some inspiration to better structure your content and deliver a satisfying experience for your website visitors. Good luck!